Brief: Video Production
Create a video showing the facilities of the gym in a new and refreshing way. The video will sit at a central point of the website so will need to grab the viewers attention quickly.
The main challenge here was to ensure we showed as many of the facilities and gym equipment without the video becoming a 5 minute epic promo. We also wanted to ensure it had it’s own unique style compared to other gyms in the area to help make it stand out.
We decided to go down the route of mixing motion graphics with live action filming. By showing the journey of one of the members it helped to introduce the viewer to the one on one care that is available at MSJ as well as quickly and easily showcasing the variety of facilities available. The video has been received really well and now sits pride of place on their main homepage: msjsports.co.uk.
It was really great working with MSJ who allowed us to spread our creative wings and create something that wasn’t just the usual talking heads video. Hopefully, this will encourage more people to join and get fit!