The Church of England got in contact with us regarding a five-part animated story called ‘How To Pioneer‘. They wanted this animated series to help promote their new book by David Male, who was one of our contacts on this project. The book is all about teaching people how to help others find Jesus for themselves.
We needed to portray the same feeling as the book via 2D animation and to be used as a tool to encourage people to find out more.
We began by agreeing on an animation style. Dave and Thomas were very clear that they wanted very simple animation and graphics as they didn’t want the viewer to be distracted too much. Once we agreed on a style we were able to then focus on the script.
To start planning, we sat down together at the office and read through the scripts, we started from start to finish 1-5. As we read through the scripts we had some very clear ideas to represent the script in a visual form.
We knew, because these scripts were character-based, that we needed to include a lot of diverse characters to make sure everyone felt included. So the next part of the process was to create individual characters and scenes that we would use throughout the five films. Working with the client we were able to ensure that we represented as many people as possible and that the background scenes and locations were appropriate. The more we talked to the Church of England we discovered they really like the idea of animated objects to represent the script alongside the character scenes so this helped us come up with more engaging content.
We had an amazing voice actress (Ekene Oboko) for this project and the scripts were read perfectly which really helped with the editing stage which is always nice. She really set the tone and pace for the films.
In the production stage, we created all the animations in Adobe After Effects and the different assets in Adobe Photoshop and Illustrator. Being able to get creative using these different software was immensely fun. We created a Basecamp project, which provided a way to create a schedule with milestones and allowed our clients to leave feedbacks whenever we uploaded a version to approve.
The films have had really positive feedback from the Church of England as well as the general public. They are currently being used to help the Church promote the book globally.
“Thanks for all your work Warren and that of your team. You have done a great job. I am really pleased with how it looks…It’s been great and we’re really pleased with the final product – as you say, lots of candidates for best film!”